Communications Controlling

Effective communication increases the value of your company. In the context of Basel II only companies that practice a transparent and credible information policy will be able to gain access to first-rate corporate financing. In addition to the professional execution of communication measures, companies will in the near future have to account for the value contribution of their corporate communications.

Communications controlling enables you to measure and manage the generation of added value through your communication activities on an operational and strategic level. This makes the integration of communications into business management concepts and methods possible.

Operational communications controlling measures the effects and the efficiency of your activities and programmes. It serves the management of processes and measures the added value that your communication efforts contribute to the strategic and financial company objectives. It supports the creation of balanced scorecards and Intellectual Capital Reports, which are valuable tools for the management of your business and the audit of its value.