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Public Relations
Communication is a value driver for companies. Public Relations manages a company’s relationship with its stakeholders. It is more than just media work. It is a strategic management function.
We support you with all questions regarding Public Relations and help you to effectively lead the dialogue with your stakeholders. We develop concepts and strategies and implement them with appropriate measures to create acceptance and build up trust. We analyse media trends, identify topics and position your company through pro-active, sustainable communication. We develop key messages with the objective of shaping a uniform, individual profile for your business.
The communications environment has changed significantly in the past decades. The revolution in information and communication technologies has increased the importance of Public Relations and raised the bar in terms of the professionalism, creativity and performance necessary for all communication professionals. Who does not communicate, will be communicated by others. The following factors are important:
| Acceleration |
Today, information is available in real time. As a result, protagonists have very little time to react.
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| Complexity |
The amount of information, in particular of irrelevant information, is huge.
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| Global reach |
Information, reports, claims, allegations, opinions are all globally accessible. Communication is characterised by ‘glocalisation’, which means that structures and processes with global and local reach exist simultaneously.
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| Interactivity |
The classic relationship between sender and recipient is, to a large extent, made redundant by new media like the Internet. This system is non-linear and characterised by feedback. Anybody can communicate with anybody.
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| New protagonists |
The number of new protagonists has increased. This is the case for the media as much as for international political relations, organisations, institutions and individuals who communicate.
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